Written by Rajan Nair, a veteran and much-awarded advertising Copy Writer and National Creative Director, and illustrated by Prof Subhash Tendle, mentor to hundreds of top creative people in advertising and design, this book is not only informative, sensitive and supportive, it’s also highly entertaining.
“A Primer For Today’s Copy Writers."
Prof RM Simha, Co-Chair of CCC, MICA
“Even in today’s enlightened age, when everyone knows everything about everything, copy writing is a mystery profession. (A few wags may comment that even copy writers today don’t know what copy writing is about.) As a result, untrained youngsters have to navigate the choppy waters of advertising without a guide.
Rajan Nair’s book, The Copy Writer In The Tall, White Hat, sets forth to fill this gap by offering practical advice to all those who have plighted their troth to this volatile vocation.
Marvellously illustrated by Rajan’s comrade, Subhash Tendle, what makes Rajan’s book a valuable addition to the budding copy writer’s backpack is that it can be read in any order.
Just dip into it for nuggets of wisdom on work-life balance, crafting a CV, dealing with an ass of a creative director, making a Kathi roll or a Schezwan Egg Dosa.
Oh yes, for this is also a cookbook.
And what is the connection between copy writing and cooking? Well, you’ll have to read the book to find out.”



