About the book and the author
Renowned advertising industry veteran Rajan Nair introduces a valuable resource for budding copy writers in his latest book, titled “The Copy Writer In A Tall, White Hat”. Unlike traditional instructional guides, this book offers curated insights, practical advice, and relatable anecdotes to help newcomers thrive in the dynamic world of advertising.
With a focus on providing meaningful guidance rather than promoting high-pressure techniques, “The Copy Writer In A Tall, White Hat” is a must-read for young individuals entering the advertising field. Through a collection of do’s and don’ts, frequently asked questions, and important pointers, readers will find relevant strategies for not only surviving but excelling in the highly competitive realm of advertising.
Nair’s extensive experience as an advertising Copy Writer and National Creative Director shines through in his sensitive and informative writing. Aspiring copy writers will find guidance on various aspects of their journey, including nurturing creativity, honing writing skills, effectively dealing with challenging Creative Directors, and making the right decisions at critical junctures.
One distinguishing feature of the book is its unexpected blend of practicality and lifestyle. Recognizing the unique challenges young copy writers face – often living far from home – Nair offers a selection of easy-to-cook food recipes. Addressing the dietary struggles of many newcomers surviving on quick fixes, the book presents interesting and healthy alternatives to the stereotypical diet of instant noodles and fast food.
The book is enriched by delightful illustrations crafted by Prof Subhash Tendle, a renowned Designer and Creativity Trainer. Prof Tendle’s experience, including his tenure as the Former Programme Director at CCC, MICA, and Former Creative Director at FCB-Ulka, lends an additional layer of expertise to the book’s visuals. Notably, Prof Tendle’s connection to iconic Amar Chitra Katha comics as an illustrator for the initial four issues adds a touch of magic to the book.
